Personalised shots: the cheapest own brand there is

A bottle with your own label costs money per unit. A shot costs cents per unit. If you want to reach a large audience, that is the difference between a gift and a campaign.

Why shots work differently from bottles

A 20 ml shot is not kept, it is shared. That makes it right for places where many people pass through briefly: a festival ground, an intro week, a trade fair stand, an opening night. Your brand travels instead of sitting on a shelf.

Format and packaging

The label on a shot is small, so the rules are stricter than on a bottle. One image, one word, one colour: that is what stays readable at arm's length. The shot box is where you have room for a story, a QR code or a promotion.

Flavours that perform

Sweet and fruity flavours sell best at events; herbal and liquorice notes do better in bars and with an older crowd. Not sure? Request samples and let a handful of people from your own audience taste them. That beats any flavour matrix.

Quantities and price

Shots have a lower entry point per unit than bottles, so a first run for a single event can already make sense. The price per shot depends on the flavour, the volume and whether the shot box is printed too. Ask for the price list and you can do the maths in five minutes.

Do not forget the licence

Serving alcohol at an event requires the right licence and age checks at the gate. We supply the product; the rules on your site remain your responsibility. Budget time for it, it takes longer than people expect.

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